Why is Knowing My Customer so Important?

Remember, customers are still people that are worth getting to know because they are critical to your company's growth and success. Allowing time to get to know, understand and connect with them adds the human element to your business. Customers are the full-front of your business for reputation, brand awareness and overall driving sales for your much desired products/services.

It also grants you to get ahead of the competition. Allowing you to create products/services that stand apart and meet customers needs.

At kyco, we’re often asked what the best practices are for clients to better understand and get to know their customers amongst their busy schedule of running their business. Luckily, our technology is here to help with a neat trick called in-store customer profiling.

In-store Customer profiling: What is it?

Now onto the good stuff! What exactly is in-store customer profiling?

In-store customer profiling is the process of collecting and analyzing data on customers' behavior while they’re in your establishment. This can include what items they’re looking at, how long they spend in your establishment, what they’re buying, how much they spend and how they interact with in-person displays and staff members. 

Companies use the data to create a detailed description of their customer base, including their shopping habits, demographic and individual preferences. They do this to improve marketing efforts, create an inviting in-store atmosphere and increase company sales. 

This can be done through various means such as using apps or loyalty cards to collect purchase history, personal preferences and average spend data. Companies can also conduct interviews and surveys with customers to better understand their needs. 

How to use the Information to Benefit Customers

1. Customer Recommendations: In the UK, there has been an 86% increase in consumers who prefer suggested products/services in exchange for customer loyalty. Businesses can utilize consumers' purchasing habits by recommending new products/services based upon their buying habits. At kyco, we capture this data through wifi-sign ups and other forums. We structure 5 - 10 questions that your establishment wants to know so we can improve your campaigns and create marketing better suited to each customer.

2. Marketing Tailored to your Consumer: 61% of UK consumers tend to spend more due to personal messaging when 74% disregard irrelevant information. Tailoring your marketing content to make it personal is the next step to increase customer engagement and maximize purchasing decisions. At kyco, we monitor and support all of our clients across their marketing. Helping them to create engaging email campaigns personalized to the user. 

3. Customer Reviews: By listening to your customers in regards to their in-store experience, you can alter the venue accordingly to make it a much more warm and welcoming experience for them. At kyco, we have Google lanyards which allows customers to directly interact with you online and leave a live review! This way you can directly see how customers are enjoying your products/services and improve accordingly. These customer review cards can be placed in your lanyards for quick and easy access at any given time!